Snowdogs: Tails in Wales 2017

Features Snowdogs: Tails in Wales 2017

A pack of much-loved, 1.5m tall fibreglass Snowdogs are taking over streets, iconicbuildings and open spaces in Cardiff this autumn as part of Snowdogs: Tails inWales — a public art trail that has been set up by Wild in Art in collaboration withPenguin Random House to help raise vital funds for Tŷ Hafan, the only children’shospice in South Wales.
How many of the individually decorated Snowdogs will youfind?The theme of the Snowdogs: Tails in Wales initiative was inspired by the animatedfilm THE SNOWMAN™AND THE SNOWDOG.
This sequel to Raymond Briggs’iconic picturebook and animation THE SNOWMAN™, tells the story of how a littleboy is comforted when the Snowman and Snowdog he builds mysteriously come tolife and take him on a magical adventure at a time when he is mourning the loss ofhis pet dog.Tŷ Hafan has been particularly drawn to the concepts of dealing with loss andfriendship in the story, with these themes reflected in the support offered at thehospice in Sully and in communities across Wales.All of the Snowdogs will be in place as part of the extraordinary public art trailbetween September 16 th 2017 and November 26 th 2017, with friends, family and localbusinesses being encouraged to get out in the open air and find them all using thisapp and a special trail map.After the event, each of the large Snowdog sculptures will be sold at auction to raisefunds for Tŷ Hafan — which needs £4 million every year to provide services to thosefamilies that need them.Kate Phipps, CEO of Tŷ Hafan, commented: “This is one of our most excitingcampaigns ever, as the Snowdogs trail will form part of everyday life for 10 weeks,with the giant Snowdogs visible on the streets, parks, beaches and iconic buildings.As well as raising money for children with life-limiting conditions, taking part in thetrail will encourage friends and families to spend time together, exploring theirfavourite places around Cardiff and the Vale and rediscovering some of the area’shidden gems.At the hospice, one of our main goals is to enable families to make preciousmemories that last a lifetime – and that’s what we believe the Snowdogs: Tails inWales trail will mean for families across south Wales, creating a shared experiencefor the whole community.”Download the app now to get involved in the Snowdogs: Tails in Wales event andrediscover what makes Cardiff such a fantastic city!